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Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help? Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns. In this article, you’ll discover five ways influencers can boost your digital marketing efforts. #1: Improve Your Search Ranking [...]
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- Your Guide to the Social Media Jungle
When I ask people if they’re using Google+, I usually get one of two things: a blank stare or a deep sigh. I’ve come to understand that many are just overwhelmed by the number of social sites and poor Google+ gets pushed to the bottom of the “To Do” list. Tatiana Aders put together a great article on how to get the most out of Google+.
From Tatiana’s article on Social Media Today:
Social Media Marketers need to squeeze the most value out of every social media update.
Google Plus has some of the most robust posting & sharing capabilities of any social network. From rich snippets to photo editing to individual circles, there are so many features that can make your post stand out from the pack. Here are some highlights from a cheat sheet that I built (Download and print here) to get the most out of Google Plus posts.
If you found this article helpful, read more from Tatiana at Social Media Extension.
If you’re a college grad who doesn’t have a job yet, spending your summer searching can be terrifying, demoralizing, and heartbreaking. Yikes. At least you can use all that time at your parents’ place to do something you’re probably doing anyways: hang out on social media.
Most experts agree social media should follow standard branding guidelines: logo, font, tone of voice and colors. Once you have defined your brand, use a consistent identity to create your social media accounts. Think of social media as an extension of your company or brand where it should be immediately clear to the visitor that the page belongs to your business.
Not sure how to get started? Here are a few tips to help you jump into the world of social media or spruce up your existing profiles.